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Words that work
Peri Lyon, freelance copywriter & wordwizard / rédactrice anglophone
It’s not easy getting noticed in today’s fast-moving world. If you want to say something, you’ve got to say it well.
If you’d like a hand with that, I’d be happy to help. A freelance copywriter, my job is to make words work for you. Big campaigns, small tweaks – every project's important. For me, it's all about understanding what's wanted and making sure it's delivered.
portfolio
What sort of things do I write? Let's see... For starters, there's websites, brochures, print ads and social media posts, like the Currys ones below. Then there's case studies, audio/radio ads, job postings and press releases. Basic French to English translations are possible too.
 Currys careers social mediaA great brand to write for. |  Facebook post for The ArmyEnjoy the thrill of Army life - but without the full-time commitment. That was the Army's message to potential Reserve Officers. |  IHG careers websiteA huge website for InterContinental Hotels Group, a vast company with all kinds of incredible sub-brands. |
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 Total energies - CSR blog on Hidden NigeriaSometimes I get to talk to some incredible people - like this archeologist whose work is bringing a hidden chapter of Nigeria's history to light. |  Content for an HR consultancy blog |  Blog on employee satisfactionThis blog was for a fantastic agency with a cool brand and tone of voice - love writing for them. |
 Discover financial services careers websiteA strong US brand... and now it's accessible to new candidates around the world. |  The Army meets the F2 FreestylersThe Army meets the F2 Freestylers! Another social media post for the Army's careers pages. |  Motorpoint careers websiteMotorpoint are a business that's going places, so this was a chance to write some upbeat, playful copy. |
 Currys careers - Instagram feed |  Brochure for a Microsoft campaignRecruiting curious graduates. |  Microsoft 'curiosity' campaignYou have to be ready to step outside your comfort zone if you want to work for Microsoft. This campaign appealed directly to naturally inquisitive graduates. |
 In-store poster for TSBIt was all about giving people that warm 'n' fuzzy feeling. |  Refer-a-friend postcard for HRPThis refer-a-friend postcard was created for Historic Royal Palaces, the organisation that runs the Tower of London, Hampton Court Palace and three other amazing palaces in London. Beautiful branding with lots of scope for fun. |  Borderstyle HRP recruitment adRecruiting an Education Manager for the Historic Royal Palaces. |
 In good company at HRPA set of exhibition stands to attract new recruits to the Historic Royal Palaces. |  Award-winning CPS Lawyers campaignThe first of five print ads which won the Professional Services category at the 2007 RAD awards. The campaign told the story of a case from beginning to end, showing how Lawyers for the Crown Prosecution Service get to be involved 'from cradle to grave'. |  Piscine Global blogA blog written from a French brief from a Lyon-based content company. |
 Lambeth Council - Chief Exec adThis ad won the best Central Government category of the 2005 PPMA awards. It says Lambeth is a small area of London - but a big challenge for a Chief Executive |  Cancer Research UK graduate brochureCancer Research UK is a huge organisation with careers that are every bit as challenging as those offered by FTSE100 companies. Hence the title of the brochure: more than you realise. |  Balfour Beatty brochureThe brochure that was part of the 'Make a lasting impression' graduate campaign. |
 Balfour Beatty graduate campaignImagine standing next to a state-of-the-art hospital and saying 'I helped build that'. It's this opportunity to create a lasting impression that's at the heart of this graduate recruitment campaign for Balfour Beatty. |  Places for People careers websiteHelped this great organisation to recruit and create social impact. |  Catching criminals...To catch the smartest criminals, the Serious Organised Crime Squad needs the smartest investigators. |
 Agency guide to PortugalThe ideal companion the agency's VIP client trip to Portugal: a guide to the destination. |  McDonald's Our Lounge homepageThis internal site was entirely for restaurant employees. It featured articles on the latest trends, reviews, advice and more - all written by me. |  Changing lives in NigeriaAn ad designed to recruit a critical member of the Amnesty International team - a Director for their operations in Nigeria. |
 WHSmith careers siteLoved writing for one of the UK's best loved retailers. |
Peri Lyon - freelance copywriter / rédactrice anglophone
Email / courriel: peri.lyon@gmail.com
Phone: 0033 [0]468 32 08 43 / 0033 [0]768 47 28 59 - please leave a message if you don't get through.
Let's work together.
But you're in the UK. And I'm in France. How will this work?
It's easier than it sounds. We jump on a phone or video call. You email me a brief and/or talk me through it. I get cracking. If it's a creative brief with a Designer, no problem. I'm used to liaising with other creatives remotely. When I'm finished, I'll share the work via email, Google Drive or whichever way you prefer.
If you would really prefer me to be in your office, that's possible too. Get in touch and let's talk.
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